Are we taming the Black Friday beast?

Wednesday, November 30th, 2016

Electio, one of our Retail Hive Partners, have talked to over 2000 retailers following Black Friday 2015 to hear their expectations in the build up to the event and how well those expectations were met after the big day. Black Friday 2015 was both more profitable and less painful than 2014, particularly for online retailers. But it wasn’t all plain sailing. With retailer infrastructures stretched to the limit, many shoppers across the UK were left disgruntled.

Electio, one of our Retail Hive Partners, has talked to over 2000 retailers following Black Friday 2015 to hear their expectations in the build up to the event and how well those expectations were met after the big day. Black Friday 2015 was both more profitable and less painful than 2014, particularly for online retailers. But it wasn’t all plain sailing. With retailer infrastructures stretched to the limit, many shoppers across the UK were left disgruntled.

Take a read of Electio’s key findings to help you prepare for this year’s peak season

Are we taming the Black Friday beast?