Retail Hive Pulse:We’ve put together a brand new report, mapping the way retailers use data and the technology that underpins that. Based on surveys with our Retail Hive Community and in-depth interviews with leading CRM and data professionals from a cross-section of retailers. A few highlights:
- 56% of retailers are struggling with data quality and accuracy
- 20% of retailers have no customer data strategy at all?
- Most retailers just want a single customer view
Download the Customer Data Strategy pulse report now to learn:
- How many of your peers already have a fully functional customer data strategy in place (or how close they are if not)
- Why you could already be sitting on a data goldmine
- Who’s implemented a CDP and what you can learn from their implementation challenges
- How to get your data working to build loyalty across your customer base
- What your peers expect to get out of their CDP
