The Hive Mind Guide to:
In partnership with:
Drawing together some of the most cutting-edge insights from The Hive community, with a sprinkle of benchmarking and a healthy dose of practical tips.
In a crowded online space, retailers need social strategies that cut through. This ‘how to’ guide draws on advice from Hive members who are working on audience engagement and brand loyalty on social media, featuring success stories, pitfalls to avoid, the challenges of measurement and GA4, and tools for maximising reach and impact on key platforms.
Download our practical Social Media Hive Mind, for your peers’ thoughts on:
- The rise of social commerce and the critical role of paid media
- How building communities through CSR initiatives is driving engagement, even if it doesn’t always translate directly into sales
- The shift to in-house content creation, along with the power of user-generated content (UGC)
Broken down into the key trends to adopt, and what the community believe success will look like in 2025.
You have to get your basics right. Brand fit is so important: know who you are and what you stand for as a brand, and pick the influencers who represent that.
Having millions of followers doesn’t mean a thing if they don’t reach the markets that are relevant to you.”
Josie Soei, Head of Marketing and Communications, Deichmann
