Breakfast Boardroom: The Evolution of Loyalty: Changes in the Customer Loyalty Playbook

This intimate, invitation-only Breakfast Boardroom will bring senior retail leaders together to engage in a high-level discussion making loyalty part of your core customer journey.

Generic discounts and points alone aren’t enough anymore. Consumers today expect not just rewards, but relevance – pushing brands to rethink their loyalty strategies. This includes how they use AI, technology and data insights to engage meaningfully across every touchpoint.

Retailers are turning to AI and data-driven strategies that focus on personalisation, exclusivity and meaningful experiences. All in a quest to build real, lasting connections with the brand itself – not just the rewards it offers.

We are delighted to be joined by our recommended partner, Comarch, an advanced loyalty marketing platform that helps businesses design, manage and optimise customer loyalty programmes. They support personalised marketing, data-driven insights and omnichannel customer engagement to boost retention and brand loyalty.

Your peer group is your secret source – closed doors, open minds, Chatham House Rule applies.

JOIN US ON 27TH MARCH 2025
THE IVY TOWER BRIDGE, LONDON

Tailored exclusively for:
Senior Managers, Heads and Directors of Loyalty, Retention, CRM, CX, Marketing, eCommerce and Digital

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