With a global surge in online shopping, retailers are looking for ways to harness the reach of digital and put their products in front of new audiences. At a boom time for eCommerce, both retailers and brands in the Nordic and Benelux region need to be in a position to take advantage of the popularity of their products both domestically and overseas and unlock new sources of growth from a variety of channels and markets.
During this session, we will discuss:
- Examples of where retailers have capitalised with speed on appetite from new channels and markets
- What gets in the way of switching on new markets/channels?
- Tips for getting your products in front of new audiences
- The challenge and importance of maintaining brand CX across new markets and audiences
I’ve definitely taken some ideas to implement at Nobia. Thank you so much for the brilliant initiative at the right time.
Digital Analytics & Insights Lead, Nobia, following a digital boardroom
Your Peer Group Is Your Secret Source – Closed doors, Open minds, Chatham House Rule applies.
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