Over the past few months, we’ve heard from many of our members about the growing challenges they’re facing with Google Analytics 4 (GA4). The transition has been anything but seamless, with retailers in our community highlighting its complexity, the need for specialised skills and the added pressure of integrating new tools – all of which have introduced bottlenecks in data analysis and decision-making.

This intimate, invitation-only Breakfast Boardroom will bring together industry leaders to discuss finding innovative ways to identify value-driving channels and activate customer data with confidence.

During the session, we’ll explore how to:

• Optimise channel attribution for smarter marketing investments
• Enhance customer behaviour analysis for better decision-making
• Simplify your approach to GA4, unlocking its full potential

We are delighted to be joined by our recommended partner, Space & Time, who bring 25 years of expertise working with brands including Caffè Nero, O2, and Gatwick Airport to optimise their omnichannel strategies and tackle GA4 challenges head-on.

Your peer group is your secret source – closed doors, open minds, Chatham House Rule applies.