It has recently has been announced that the emerging technologies that will shape the future of retail are: virtual reality, haptics, location-based marketing and personalised promotions.

Therefore it would be all too easy to jump on the technology bandwagon, and start investing heavily in VR, IoT and anything with a 3-digit acronym.

However, following our recent Hive Live focusing on Retail Innovation, innovation can come in all shapes and sizes and you’ll be pleased to hear that humans aren’t yet destined for the recycling bin. Of course technological advancements can be crucial to success but only if the technology puts the customer first and enhances their shopping experience.

Download our post-meeting Retail Innovation report here.