The ton of discussions around marketing at RetailJam (formerly RetailFest) was decidedly optimistic. With 72% of marketing attendees stating that growth would be a focus for 2024, there are clearly opportunities in the market. But customers are evolving more quickly than ever before, and the opportunities this presents are matched by pressures to adapt quickly to new channels, social platforms and increasingly savvy buyers who have the world at their fingertips.

In our Marketing and Social playbook, we pull out key learnings from presentations and discussions from some of the brightest innovators in the field, and break them down to help you apply them directly to your own operations. From your North Star metrics to next-level loyalty schemes and a complete TikTok toolkit, there’s never been a more comprehensive and hands-on playbook to help you succeed in retail marketing.

Take a look through the sections which work for you, and feel free to share with your peers and colleagues.

We’re looking forward to sharing even more next-level insights in 2024!

Want to know more? Here’s the full breakdown of content:

1. Introduction: Driving growth
2. Finger on the pulse: Roadblocks, investment in innovation and 2024 focuses
3. Finding the balance: Maths or magic? Key insights from more2 and Eleven Miles
4. Step by step: Noble Panacea’s luxurious loyalty scheme
5. How Lucky Saint’s biggest-ever brand omnichannel activation ‘won Dry January’
6. Cracking the TikTok code with Konsort Social
7. Making TikTok work for you: Tips from TikTok HQ
8. Finger on the pulse: Levels of investment in eCommerce technology
9. Appendix: Maths and the Magic presentation